Custom Solutions
In the business of content publishing, speed-to-publication, cost-effectiveness and simultaneous publishing are the keywords. The internet is a continuous source of new information and it offers an extreme variety of sources. For content publishers it is increasingly important to create content quickly and add value about news. Direct and immediate access to all interesting information sources is key, together with a consistent approach to identify what information is potential “news”.
Content selection: With the ever-increasing number of different news sources it becomes more and more difficult to keep ahead of the news. Manual content selection becomes more and more tricky and stressful. In this process the i.Know technology is a great help because it automatically analyses the information coming out of the different channels. It’s able to identify what’s new in this news with respect to the previous timeframe (day, hour, week) and to indicate the most important items in the news of the moment in a consistent and reliable way. Moreover it generates effective summaries that will avoid unnecessary superfluous reading.
Content distribution: In order to create content with added value it is very important to make sure the right information is routed to the right people in the newsroom and the right content is associated with the appropriate section of the publication. i.Know has very powerful classification functions to assist different people in getting this process done in a reliable and consistent way.
Content Enrichment & Creation: The most important asset of a newspaper is its capacity to create new content with a high added value or to enrich existing content. To make this happen, journalists and writers are constantly searching for bits of information related to the story they’re working on. This is a very time consuming and sometimes disappointing task. i.Know has the functionality to immediately present relevant information to journalists while they’re writing the story, by on the spot processing of the already written text as well as linking it to relevant, already known information.
Content Positioning and Content Medium Association: An important aspect of adding value to news is selecting the appropriate publishing channel and positioning it correctly in the right spot within that channel. i.Know’s advanced semantic capabilities make sure content can be automatically associated with the correct sections of the publication and that pages that are supposed to treat specific subject can be filled in an automated way with the most appropriate content.
Content Adaptation: The adaptation of content to the constraints of the publishing channel is a very time-consuming and expensive part of news publishing. Some channels, such as newspaper, are more appropriate for longer texts than, say, a breaking news alerting service on a smartphone. i.Know’s advanced summarisation capabilities make sure the same content can be automatically and simultaneously adapted to the specific constraints of various publication channels. For sub-editors this is a great help, because instead of having to rewrite a complete story they now have simply to control and approve or slightly correct the adaptations done by the system.
