Custom Solutions
In the pharmaceutical industry, knowledge is a key driver for growth and development. In no other industry is the link between scientific information, legal guidelines, intellectual property, product-oriented information and the business outcome so tight.
The complexity of the products, the cost of research, reporting obligations, and the relatively short window of opportunity for commercial success due to the limited duration of patent protection are the main drivers behind the most intensive quest for knowledge in the worldwide economy.
Knowledge comes from different, very diverse and quickly evolving sources and covers a tremendous variety of domains.
In such environments, systems that need a lot of predefined knowledge input (such as ontology-driven knowledge management solutions) or systems that rely on a big statistical reference set to extract some understanding of the knowledge domain are extremely expensive, labour intensive and underperforming due to the diverse nature of the information they have to cope with.
It’s particularly in this complex area where the i.Know technology is at its best. It will consistently analyse the information coming in from different knowledge sources, without needing prior knowledge. It will automatically reveal the links between data and link the basic information to the specific requirements of the users.
In this way different groups of knowledge workers can automatically receive the information they need in the format they’re used to and with links to the references they require in order to transform raw information into knowledge – the knowledge that helps produce new medicines within an efficient framework that routes the relevant information in the right format to those various parties concerned in medicine prescription, consumption and oversight.
i.Know’s technology enables Researchers get to the information they need without losing time, carrying out time-consuming and repetitive searches across different information sources.
Researchers are given an immediate overview of what’s new and important in their field of interest (or in the sources they follow) allowing them to drill down easily and quickly to the information and sources they really need. Moreover, the technology helps them discover interesting and less obvious links between different knowledge elements which, in turn, can help develop new ideas.
For IP-lawyers i.Know’s technology helps them to better and more quickly assess the potential for new ideas to be protected and to easily follow up developments in a company’s IP-field(s). What’s more, patent information can be automatically linked with scientific sources handling the same subject and vice-versa.
For Business Unit Managers and Business Development Managers the i.Know technology can automatically generate a daily or weekly overview of new information in their field of interest and here that means information that’s new in respect of the information already in their systems.
The i.Know technology helps Information Managers improve and apply more consistency to the repetitive tasks of classifying and summarizing information to ensure the core knowledge remains in the company.
For Marketing Managers the i.Know technology is a big help in easily and quickly bringing targeted information to the different external customers they work with. Information about products can be automatically selected for and adapted to the needs of specific usergroups.
